Tredsure is a recent start-up company suppling specialised, high-end flooring for healthcare buildings, such as hospitals and health centres, GP and dental surgeries and care homes.
The company approached us to develop its new logo. We selected a bright, modern yellow as the base colour, to provide impact and contrast with the conventional, ‘institutional’ greens, blues and whites often used in this market. The right-angled key lines make an immediate visual link to the product, with the company’s positioning clearly set out in the ‘Flooring Experts’ strapline.