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South Downs
22 May 2014

When isn’t a logo a brand?

A brand is more than just a logo. We all know this in the sense that your brand is your values and how you act on those at every point of contact. What I mean is that it takes years for a logo to be recognised on it’s own in isolation.

When we design a logo the hard work continues to the look, feel and ethos around the logo. We describe the logo as being the core. It’s got to be perfect but it’s just the beginning of what we do.

Take our branding for South Downs National Park for instance. After the logo was signed off work began to build a picture around the logo. From the website design to the vehicle decals and signage everything started to take on a distinctive look. It’s our job to steer the brand and give it the right voice, the logo is just the start.