Take a century year-old, south coast jewellers synonymous with quality, a place dripping with class and diamonds, then add a branding expert that is no stranger to admiring ‘the good stuff’ and what do you get?
Well, what you do not get is any free samples…no matter how many times you ask!
What you do get however is an opportunity to produce work that accurately represents the genuine excellence of masters of their trade, and sometimes that’s even better than gold, that’s what Sam keeps telling herself anyway.
A campaign was created for magazine adverts in lifestyle magazines which was centred around ‘pivotal life moments’.
The 100 year old family business had the confidence to move into the 21st century with additional flyers and a product booklet.