GOODWOOD
Power, speed and elegance…but enough about Sam, we’re here to talk about the BMW Experience at Goodwood!
So that’s BMW and the Goodwood Estate, two of the most iconic brands in motorsport, our biggest challenge was resisting the temptation to ask for daily site visits…what can we say, Sam loves her work.
“Sam nailed the creative right from the get go. Lord March likes to work extremely closely with the creative team. He had no changes to the design and was impressed with their ability to read what was needed and evolve and adapt quickly and professionally to add purpose and value .”
DIRECTOR OF SPORTS MARKETING
THE BRIEF
To produce a high class marketing brochure for the BMW performance track experiences
The solution
A moody, silver, debossed, square cut, gate fold brochure on black card. Distinctive, enticing and on brand.
THE IMPACT
Lord March was delighted with the finished product and the brochures targeted at prospects and existing clients. A surge in bookings was experienced to drive the full range of high-performance BMW M models.