BOHUNT
To be part of the story of a single school would be a privilege, but to be asked to work
with eight schools, over ten years, all in the same ‘family’, is indeed a genuine honour.
We worked with Bohunt for over 10 years and cannot begin to express the delight we shared in
helping bring the Bohunt Trust’s wonderful places of learning to life. We knows the power of
digital branding so when we see how successfully our ideas have been introduced and have
added such value across all resources, including governement, products and services
within the Trust, it fills our hearts with joy.
“The experience of working with Farrow Creative initially on branding and the prospectus was so positive that we commisioned them for all eight of our new schools. What stands them out is their focus on understanding what it is that we want, whilst at the same time being prepared to challenge our thinking or include ideas that show us other options. Now that they have the understanding of our brand, our aims and the way we work they have been able to help us reinforce that message using a range of media. Finally, they can work to very tight deadlines.”
Head of Bohunt Trust
THE BRIEF
We were initially asked to develop a new logo for the Bohunt Trust, representing its values and role to students, parents, staff and governors, together with sub-brands for the three individual schools.
We ended up staying for ten years and developing eight. Thanks for understanding our worth.
We definitely understood yours.
The solution
Our solution was a logo, with a capital ‘B’ and stag icon which we then retained across all sub-brands to provide consistency and cohesion. We also applied the Bohunt name to the additional schools that joined, to show they were now part of the Bohunt ‘family’ and thus share its ethos and attitudes.
THE IMPACT
The design was flexible enough to encompass other schools that joined the portfolio. The outcome of the work we produced meant that the brand became synonymous with excellence and in 2014 it was named Overall School and Secondary School of the Year by the Times Educational Supplement. Under the auspices of the Bohunt Education Trust (BET), it now runs eight other schools.