Rolls Royce has announced record total sales of £1bn. Sales were up over 20%. The Chief executive of Rolls Royce Motor Cars, said “we are not in the car business… yes, we are building cars, but it is luxury business at the end of the day.”
“A Rolls Royce is even seen, I would say, as a piece of art,” he added.
Reduced spending as a result of a recession can have a tough impact on all industries. So when we hear comments like this it makes our hearts sing. In times like these it is ever more important to set your business apart and attract the attention of new customers and clients, as well as maintain the interest of your existing ones.
Proof if it were needed that high quality products that are well designed are still in demand. Creativity and innovation endure.