What does Miley Cyrus twerking and your personal brand have in common? This wholesome, pure teen, reinforced the message that a ‘good girl’ can be a success. She was a role model for our kids and Disney’s darling. Then over one MTV night she changed. There was no gradual personal brand shift here. She needed to find a way of staying relevant whilst continuing to grow her fortune.
It was a bold and clever move and not one I’d advocate. However, she increased her twitter following by 112% and her Facebook by 250k! Those are stats we like the sound of.
So should we all be twerking our personal brand? In our own distinct way yes, provocative, wholesome, professional or in your pyjamas…you decide.